What's better than a fresh, cold brew on a hot summer's day? Nothin! That's what! In this bright, summery spirit, I created a limited edition set of labels for Ithaca Beer Co.
The idea was to create a cohesive set of designs that would attract the younger and adventurous crowd. I balanced a variety of eccentric typefaces with large shape patterns. Each can utilizes three shapes that resembles the nature of each beer's name.
This repackage needed to have a more appealing design to attract younger readers. We explored a variety of playful lettering stylers for the titles, making each one unique. It was later decided to keep each title consistent with a similar theme of interlocking sans serif letterforms so the series felt like a complete set. Below, are the refined sketches above the final cover designs.
