Veselka Restaurant

Chalkboard Lettering & Mural
CLIENT: Veselka; veselka.com
AGENCY: Skaggs Creative; skaggscreative.com

Located in the heart of East Village, Veselka has been serving the best Ukranian food around since 1945. 12 Weeks of Summer is a special menu they run for the summer season featuring delicious items like blueberry pierogis, watermelon iced tea, and cold borscht. Tom Birchard, the owner of Veselka, was looking for a way to bring customers in and indulge the new menu. An outdoor chalkboard was the perfect plan for pulling in anyone passing by.

A quick timelapse video of me adding color to the first chalkboard.

During the holiday season, Bryant Park and Union Square fill with pop-up shops from local restaurants and business owners selling food and gifts. I recreated Veselka's classic beet logo on the back wall of their very own pop-up shop in Bryant Park.

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