What's better than a fresh, cold brew on a hot summer's day? Nothin! That's what! In this bright, summery spirit, I created a limited edition set of labels for Ithaca Beer Co.
The idea was to create a cohesive set of designs that would attract the younger and adventurous crowd. I balanced a variety of eccentric typefaces with large shape patterns. Each can utilizes three shapes that resembles the nature of each beer's name.
A clean modern vibe with a hint of retro helped elevate Ithaca Beer's design. With this clean template, I was able to easily apply it to their other brews, creating a consistent feel throughout all of their beer labels. Ithaca's line of IPA's are a huge hit among long-time fans, so we gave them a sweet variety pack with all their favorites.